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Map: Social Media Week London by simtan

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About This Gigapan

Taken by
simtan simtan
Explore score
0.05 Gigapixels
Date added
Sep 25, 2012
Date taken

The top 1,000 social media influencers in London - created by Mick Conroy and Simtan Bacha for Tempero (tempero.co.uk.

This is a visualisation of the social network that connects the top 1,000 most influential companies and individuals within London's social media community. Zoom into the image to explore and see if you make the cut!

In this case, we define "influence" by the number of connections a person or organisation has to other nodes within the London social media
community. This ensures that influence stays within the context of the community itself. Neat, eh?

For those that are wondering about the London Social Media map’s colours, here we go:

Tech and social news

International agencies, digital marketing

London-specific agencies and head figures

PR, Journalists

Of course, they are exact as they are automatically coloured based on the types of connections a person has to others, so in many cases a person may be heavily connected in more than one community and hence the colour may not exactly be right.

The position is also useful – depending on how deeply they are positioned within their colour group shows to what degree they fit within the definition of that group, or are part of multiple groups.

While this map is just a bit of fun, mapping social networks can be particularly helpful to brands looking to identify communities their fans belong to, as well as the influencers within those groups. Our in-house tool Mappr makes this unique approach quick and easy.

This map was lovingly handcrafted in Gephi atop of data acquired by our own in-house community discovery tool, Mappr.

Mappr was created by our Senior Analyst, Mick Conroy (@MickyConroy).

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